
Ken Larson
Dec 26, 20253 min read
‘Values-Based’ Marketing Techniques for Small Business
“SMALLTOFEDS” By Ken Larson “ Values-Based’ marketing does not relate to a client’s perception of your product or service value. Rather, it relates to your understanding of the client’s personal values and using that knowledge to motivate the client to buy. It occurs when you become uniquely aware of what motivates specific personnel internal to a customer company, a buyer or a prospective teaming partner to make favorable decisions regarding your product or services.”...
