
Ken Larson
Jan 303 min read
Developing A Solid And Budgeted Marketing Plan
“ WASHINGTON TECHNOLOGY ” By Elizabeth Harr “ At its core, an effective marketing budget focuses on reaching strategic business goals. So before you start trying to estimate costs, it pays to set goals for exactly what you are trying to accomplish with your marketing. “ _________________________________________________________________________________ “As we rapidly move [into 2026] it is critical to build your marketing budget and plan for the year ahead. Here’s a step-by-ste
