“SMALL TO FEDS” By Ken Larson
“Utilize social media to promote your small business. The process requires a front-end loaded investment in time, but it is well worth the effort when using free or very low cost utilities on the Internet. The return may surprise you.
Set up a free Google or Word Press blog as an extension of your web site. A blog is quite different from a web site. Provide good, solid information free of charge and use blog searches for synergistic businesses to team with.”
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“Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client or potential teaming partner with your presentation tools available to bring your expertise to whatever topic they are interested in.
Let them take you where they want to go with their concerns and their needs. Apply your presentation tools and expertise dynamically The idea is to refer clients to article links at your web site and your blog to avoid having to repeat yourself over and over in new business marketing, thereby keeping yourself available for specific inquiries and closing deals.
Link everything together and begin answering questions as well as registering at many of the free applications for networking web sites on the Internet to see how that can benefit your product and services. Utilities like Twitter, Alignable, Pinterest and About Me will serve your site well.
You may wish to consider Google Ad Sense for cash flow.”
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